Metamucil
A pharmacy-aisle fiber-supplement brand with nearly a century of history, now owned by Procter & Gamble, built on psyllium husk rather than a gummy delivery format.
Founded
1934
Headquarters
Cincinnati, Ohio (Procter & Gamble corporate headquarters); manufactured in Phoenix, Arizona
Ownership
Procter & Gamble (NYSE: PG), acquired in 1985 through P&G's purchase of Richardson-Vicks [3](https://www.whobrands.com/brands/metamucil)
Verification
Backed by a major public pharmaceutical/consumer-goods manufacturer with standard FDA over-the-counter drug manufacturing oversight; not marketed under a USP Verified consumer mark
History
Metamucil was introduced in 1934 by G.D. Searle & Company as a psyllium-husk fiber product, originally distributed through pharmacies as a behind-the-counter item [1](https://en.wikipedia.org/wiki/Metamucil). It began broad consumer marketing and TV advertising in 1974 and added flavored versions in 1979.
Procter & Gamble acquired Metamucil in 1985 as part of its purchase of Richardson-Vicks [3](https://www.whobrands.com/brands/metamucil). It remains one of P&G's few consumer-health brands after the company divested most of that division to Sanofi.
The product is regulated and marketed primarily as an over-the-counter laxative and cholesterol-management aid based on soluble psyllium fiber, rather than as a gummy vitamin, and it is manufactured in Phoenix, Arizona [1](https://en.wikipedia.org/wiki/Metamucil).
Why it is trusted
- +Nearly ninety years of continuous operating history under a documented ownership chain.
- +Owned by a large, publicly traded company (P&G) subject to standard public-company financial and regulatory disclosure.
- +Psyllium husk is a well-studied, single active ingredient with a long clinical record, which is more straightforward to formulate accurately than many multi-ingredient gummy blends.
Where we would be careful
- −Not positioned as a gummy supplement and not carrying a USP Verified consumer mark, so it sits outside the direct comparison set for gummy-format products even though it is one of the most established brands in the broader supplement aisle.
Where Metamucil ranks
Sources
- Metamucil, Wikipedia: https://en.wikipedia.org/wiki/Metamucil
- Who Owns Metamucil?, WhoBrands: https://www.whobrands.com/brands/metamucil