MaryRuth's
A fast-growing family-and-infant supplement brand that has scaled into a nine-figure-revenue business, with one documented FDA-classified Class I recall of an infant probiotic.
Founded
Not confirmed
Headquarters
Los Angeles, California (recall filings list Bainbridge Island, Washington as a distribution address)
Ownership
Privately held, MRO MaryRuth, LLC; has taken private equity investment (reported rounds in 2021 and 2024) [3](https://linkedin.com/company/maryruth-organics)
Verification
Markets products as non-GMO, vegan, and third-party tested; no USP or NSF verification mark identified for its product line
History
MaryRuth's (MaryRuth Organics) is a Los Angeles-based supplement brand selling vitamins, minerals, and probiotics for infants, children, and adults, built around vegan, non-GMO, allergen-conscious formulations [3](https://linkedin.com/company/maryruth-organics). It has grown into a roughly $100 million-revenue company with about 180 employees [3](https://linkedin.com/company/maryruth-organics).
In October 2021, the company issued a voluntary recall of two lots of its Organic Infants Liquid Probiotic after internal testing found the product could be contaminated with Pseudomonas aeruginosa, a bacterium that can cause serious infection in immunocompromised infants [1](https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts/out-abundance-caution-maryruths-announces-voluntary-recall-two-lots-its-liquid-probiotic-infants). The FDA classified the recall as Class I, its most serious category, indicating a reasonable probability of serious health consequences [4](https://www.foodsafetynews.com/2021/11/infants-liquid-probiotics-recalled-after-testing-finds-pseudomonas-aeruginosa/). The recall affected roughly 25,000 units distributed nationwide through Target, Amazon, and the company's own site; MaryRuth's discovered the contamination through its own internal testing and self-reported it.
The brand has continued to expand distribution and has pursued co-branding partnerships (for example, with Liquid Death), reflecting a mainstream retail push beyond its original direct-to-consumer base [2](https://leadiq.com/c/maryruths/5eb97fb5102cc03532f2d840).
Why it is trusted
- +The 2021 recall was self-identified through the company's own internal testing rather than discovered by a regulator or after consumer harm was reported, which is a mark in favor of its quality-control process even though the underlying contamination is a serious mark against it.
Where we would be careful
- −Has a documented FDA Class I recall (2021) for an infant product due to potential bacterial contamination, this is exactly the kind of infant/child product category where our methodology says a conversation with a clinician matters before buying.
- −No USP or NSF verification identified for its supplement line despite the brand's scale and revenue.
- −General "third-party tested" marketing language is used without naming specific labs or publishing certificates of analysis for most products.
Where MaryRuth's ranks
Sources
- FDA recall notice: https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts/out-abundance-caution-maryruths-announces-voluntary-recall-two-lots-its-liquid-probiotic-infants
- Food Safety News, recall coverage: https://www.foodsafetynews.com/2021/11/infants-liquid-probiotics-recalled-after-testing-finds-pseudomonas-aeruginosa/
- MaryRuth's company profile, LinkedIn (via LeadIQ/aggregator data): https://linkedin.com/company/maryruth-organics