Lunakai
A small, women-focused gummy and capsule brand founded during the DTC-wellness boom, with limited public track record and no documented independent verification.
Founded
2019 (trademark filed 2021, registered 2022)
Headquarters
Franklin, Tennessee
Ownership
Privately held, operated under Wild and Free LLC; owner identified in business records as Sarah Douglass [5](https://markinton.com/trademark/lunakai-90781981) [4](https://www.bbb.org/us/tn/franklin/profile/vitamins-and-supplements/lunakai-0573-37380235)
Verification
Site states products are "Third-Party Tested by independent US labs," but no certifying body is named and no certificate of analysis is published [3](https://lovelunakai.com/)
History
Lunakai markets itself as a women-focused wellness brand selling gummies and capsules across categories including sleep, energy, collagen, and hormonal support [3](https://lovelunakai.com/). Business records place its founding activity around 2019–2021, with its trademark registered in 2022 [5](https://markinton.com/trademark/lunakai-90781981).
The company is small: it is not BBB accredited, and its Better Business Bureau file was only opened in 2025, suggesting a relatively young or low-visibility operating history despite claims of over 20,000 five-star reviews [4](https://www.bbb.org/us/tn/franklin/profile/vitamins-and-supplements/lunakai-0573-37380235).
It operates as a direct-to-consumer e-commerce brand rather than through major national retail chains, based on available web-traffic and company data.
Why it is trusted
- +We found no recalls, FTC actions, or lawsuits associated with the brand.
Where we would be careful
- −"Third-party tested by independent US labs" is stated without naming the lab, the standard tested against, or providing a viewable report, this is the kind of unverifiable claim our methodology treats as equivalent to no verification.
- −No USP or NSF mark, and very limited independent, non-marketing information exists about the company's manufacturing or quality practices.
- −Not BBB accredited, with a short public operating history relative to its marketing claims of tens of thousands of five-star reviews.
Where Lunakai ranks
Sources
- Lunakai official site: https://lovelunakai.com/
- Lunakai company profile, LinkedIn: https://linkedin.com/company/lunakai-gummies
- Lunakai BBB Business Profile: https://www.bbb.org/us/tn/franklin/profile/vitamins-and-supplements/lunakai-0573-37380235
- LUNAKAI trademark record, Markinton: https://markinton.com/trademark/lunakai-90781981